YouTube Music Social
Content Creation / Motion Design / Typography
The YouTube Music Social presence is a space to explore everything that makes music such an important piece of our lives. It’s a global point of view, free of time zones or fixed addresses. It’s often ephemeral and always dynamic tapping into the real-time rhythm that moves music culture today.
There is a recognizable persona whose voice and tone is contemporary, measured in fact and fandom, and in search of the new and the interesting. The storytelling is data-informed, succinct and creative with a distinct design aesthetic and art direction, with the goal of driving users to the app.