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HITPARADE.IS
the portfolio of Bel Downie.


She is a Creative Director and Designer
based in Los Angeles.


CREATIVE DIRECTION
  1. Marian Hill
  2. NoMBE

ATLANTIC RECORDS
  1. Big Beat Records
  2. Chromeo
  3. Icona Pop
  4. Janelle Monáe
  5. Niia
  6. Rebuke
  7. Santigold
  8. The Gold Fire Sessions
  9. Siege
  10. X-Coast


YOUTUBE MUSIC
  1. @youtubemusic
  2. Brit Awards
  3. Coachella
  4. Latin Grammys
  5. Lollapalooza


ACT NATURAL
  1. Event Series Flyers


STEVE MADDEN
  1. Steve Madden Mag


PAST ROSTER
Action Bronson
Alt-J
Ava Max
Charli XCX
D.R.A.M.
Death Cab For Cutie
Galantis
Hercules & Love Affair
Kodak Black
Lil Uzi Vert
Lizzo
Missy Elliott
Palmistry
Skrillex
Sweet Chick
The War On Drugs


HITPARADE.IS
Idea driven Creative Direction, Art Direction, Motion Design, Interactive Design, Experiental Design, Video and Brand Strategy steeped in concept and a love of underground music culture.
Mark

YouTube Music Social



Content Creation / Motion Design / Typography


The YouTube Music Social presence is a space to explore everything that makes music such an important piece of our lives. It’s a global point of view, free of time zones or fixed addresses. It’s often ephemeral and always dynamic tapping  into the real-time rhythm that moves music culture today.

There is a recognizable persona whose voice and tone is contemporary, measured in fact and fandom, and in search of the new and the interesting. The storytelling is data-informed, succinct and creative with a distinct design aesthetic and art direction, with the goal of driving users to the app.   














Mark