SANTIGOLD “99c” CAMPAIGN
Art Direction / Brand Strategy / Branding Campaign / Content Creation / Creative Direction / E xperiential Design / Interaction Design
To launch Santigold’s “99c” album, in partnership with Tumblr, I helped conceptualize, produce and execute the extensive album marketing campaign, encompassing web design, content creation and experiential design.
The project comprised of seven infomercials, five Tumblr pages and a website for the “Can’t Get Enough of Myself” music video. The campaign culminated in the digital Tumblr experience being physically recreated for the launch event at a 99c store in Manhattan.
Website Landing Page Background 01
Website Landing Page Background 02
“Chasing Shadows” Fake Advertisement
Tumblr IRL Event Flyer
Tumblr IRL Instore Signage
Tumblr IRL Branding, Nametag