SANTIGOLD “99c” CAMPAIGN
Art Direction / Brand Strategy / Branding Campaign / Content Creation / Creative Direction / E xperiential Design / Interaction Design
To launch Santigold’s “99c” album, in partnership with Tumblr, I helped conceptualize, produce and execute the extensive album marketing campaign, encompassing web design, content creation and experiential design.
The project comprised of seven infomercials, five Tumblr pages and a website for the “Can’t Get Enough of Myself” music video. The campaign culminated in the digital Tumblr experience being physically recreated for the launch event at a 99c store in Manhattan.

Website Landing Page Background 01

Website Landing Page Background 02

Fake Advertisement

“Chasing Shadows” Fake Advertisement

Tumblr IRL Event Flyer






Tumblr IRL Instore Signage

Tumblr IRL Branding, Nametag