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HITPARADE.IS
the creative direction and design portfolio
of Bel Downie. Currently living, loving and working
in Los Angeles.


CREATIVE DIRECTION
  1. Marian Hill
  2. NoMBE

ATLANTIC RECORDS
  1. Big Beat Records
  2. Chromeo
  3. Icona Pop
  4. Janelle Monáe
  5. Niia
  6. Rebuke
  7. Santigold
  8. The Gold Fire Sessions
  9. Siege
  10. X-Coast

YOUTUBE MUSIC
  1. @youtubemusic
  2. Brit Awards
  3. Coachella
  4. Latin Grammys
  5. Lollapalooza

ACT NATURAL
  1. Event Series Flyers

STEVE MADDEN
  1. Steve Madden Mag

PAST ROSTER
Action Bronson
Alt-J
Ava Max
Charli XCX
D.R.A.M.
Death Cab For Cutie
Galantis
Hercules & Love Affair
Janelle Monáe
Lil Uzi Vert
Lizzo
Missy Elliott
Nipsey Hussle
Palmistry
Skrillex
Sweet Chick
The War On Drugs


HITPARADE.IS
Idea driven Creative Direction, Art Direction, Motion Design, Interactive Design, Experiential Design, Video and Brand Strategy steeped in concept and a love of underground music culture.
Mark

SANTIGOLD “99c” CAMPAIGN



Art Direction / Brand Strategy / Branding Campaign / Content Creation / Creative Direction / E xperiential Design / Interaction Design


To launch Santigold’s “99c” album, in partnership with Tumblr, I helped conceptualize, produce and execute the extensive album marketing campaign, encompassing web design, content creation and experiential design.

The project comprised of seven infomercials, five Tumblr pages and a website for the “Can’t Get Enough of Myself”  music video. The campaign culminated in the digital Tumblr experience being physically recreated for the launch event at a 99c store in Manhattan.



Website Landing Page Background 01



Website Landing Page Background 02



Fake Advertisement 



“Chasing Shadows” Fake Advertisement 









Tumblr IRL Event Flyer














Tumblr IRL Instore Signage 



Tumblr IRL Branding, Nametag
Mark

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