SANTIGOLD 99c ALBUM CAMPAIGN
To launch Santigold’s 99c album, in partnership with Tumblr, we helped conceptualize, produce and execute the extensive album marketing campaign, encompassing web design, content creation and experiential design. The project comprised of seven infomercials, five Tumblr pages and a website for the Can’t Get Enough of Myself music video. The campaign culminated in the digital Tumblr experience being physically recreated for the launch event at a 99c store in Manhattan.
