As the official live stream partner of Coachella Music Festival, YouTube Music social covered both weekends with real-time ephemera, bringing our audience exclusive content from the festival.
YouTube Music also partnered with Lil Miquela to film select artist interviews ahead of time and capture content on the ground during weekend one. This was the first time the CGI influencer spoke and had a conversation with a human.
Artists & Clients Continued: Marian Hill / Nombe / Big Beat Records / Chromeo / Icona Pop / Future Classic / Janelle Monáe / Niia / Santigold / Steve Madden / Givenchy Beauty / Action Bronson / Alt-J / Ava Max / Charli Xcx / D.R.A.M. / Death Cab For Cutie / Galantis / Hercules & Love Affair / Kodak Black / Lil Uzi Vert / Lizzo / Missy Elliott / Nipsey Hussle / Palmistry / Skrillex /
Sweet Chick / The War On Drugs
